Marant's label might be synonymous with all things Francais, but she swapped Parisian chic for a dose of freewheelin' Americana under a (faux) blazing sun. The show was packed with sporty pieces, tie dye and biker jackets.
ISABEL MARANT is the wardrobe staple for gorgeous girls at the forefront of the wannabe lists these days Rosie Huntington-Whiteley and Kates Bosworth and Moss for starters and her plans to open a store on London’s Bruton Street have sent ripples of excitement out of Mayfair.
Her shows often offer her ideas in their most condensed form – in the flesh the collections are more accessible to a wider range of customer, backed up by the just-as-desirable Etoile second line. So today her muse was the youngest, hippest, hottest Marant fan - in tie dye, spray on, cut off denim hot pants worn with a spray-painted red and white sweatshirt.
It’s festival wear for those that need make no effort , patchwork denim playsuits, a boyfriend’s American football jersey, red and white striped track pants, a couple of ruched jersey single-shouldered minis (one red, one black), one glittering, oversized string vest, an oversized, faded checked shirt, a couple of mirror-embellished waistcoats and one huge khaki jacket in case the sun goes in – and that’ll do for a summer of international travel and unadulterated fun.
Unbrushed hair and huge cable knits accentuated the message that this was a life for the very young and very cool – it’s not that rules are there to be broken, it’s simply that rules don’t exist. When you’re this gorgeous, you just don’t care.
Isabel Marant fan Victoria Beckham slouching around in her jogging bottoms and a T-shirt - at least not in public - dedicatees to all things Marant will love the worn-in biker jackets, tiny lurex minis and chunky knit dresses.This collection had an infectious mood of youth and rebellion, and although we can't see